High-Tech Holidays: GE Brand LEDs Light up Tradition and Imagination

CLEVELAND -- Whether trimming the tree or the house, consumers now have more ways to add pizzazz to holiday décor without draining energy, physically or electrically. Santa’s Best Craft, LTD., a GE Lighting licensee, is expanding its line of GE brand holiday lighting with Color Effects™ outdoor color-changing LEDs and adding new Easy Shape Technology™ to its pre-lit indoor Christmas trees. Both are simple to install and operate while producing radiant light that consumers can afford to keep on all season long.

Tis’ the season to be bright.GE – Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomaginationSM initiative enable GE – Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit www.ge.com.The G-35 string sets and icicle-style lights are easily operated with a control box and remote control for easy operation that allows the user to choose between 14 color-changing patterns. Available in light counts of 36 and 50 and lengths ranging from 29-40 feet, the LEDs are rigorously tested, built to last, and come with a 3-year limited warranty.New to the line of LED holiday lights is GE brand Color Effects outdoor color-changing string lights, icicles and holiday yard sculptures. These LEDs are Energy Star® qualified, using 20 percent of the energy traditional lights consume and lasting up to 10 times longer to produce eye-catching, energy-conserving results.GE brand Color Effects yard sculptures come in a variety of styles—including snowmen and snowflakes—so consumers are sure to find exactly what they need to enhance holiday traditions. They are available in light counts of 40, 48 and 50 with 8-14 color-changing patterns. The sculptures range in price from $59 to $79 and are available at Lowe’s, Sears, Costco and other retailers nationwide that carry GE brand holiday products.GE brand Easy Shape Technology trees are available in 7.5 foot and 9 foot sizes at Costco Wholesale and range in price from $349 to $499. The Easy Shape Technology is also available in a new line of incandescent trees at Costco with a range in price from $249 to $299.Simplify your holiday decorating with a pre-lit Christmas tree featuring new GE brand Easy Shape Technology. The pre-lit trees are wrapped with Energy Smart® LED light sets that use up to 80 percent less energy and last longer than traditional incandescents. The easy-to-assemble tree goes up in minutes and uses memory steel branches so they spring into shape to maintain a natural, out swept silhouette.About GE – Appliances & LightingGE brand Color Effects(TM) features icicles with 14 color-changing patterns that use 20 percent of the energy traditional lights consume. These, plus other string lights, holiday yard sculptures and more are available at www.santasbestcraft.com. (Photo: General Electric)Don we now our LEDs.

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